Franklin

Selling sketches [electronic resource] : the case of Artistically Yours (A) / Sanjeev Tripathi.

Author/Creator:
Tripathi, Sanjeev, author.
Publication:
London : Indian Institute of Management, Ahmedabad, 2016.
Format/Description:
Book
1 online resource : illustrations.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Status/Location:
Loading...

Options
Location Notes Your Loan Policy

Details

Subjects:
Marketing research.
Portrait drawing -- Economic aspects -- India.
Artistically Yours.
Summary:
Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to create a marketplace which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market. This case details the market research process.
Notes:
Originally published in Tripathi, S. (2016). Selling sketches: The case of Artistically Yours (A). MAR0481(A). Indian Institute of Management, Ahmedabad.
Description based on XML content.
ISBN:
9781526439161 (ebook) :
OCLC:
1023551367
Access Restriction:
Restricted for use by site license.