Details

Subjects:

New business enterprises.
Energy bars (Snack foods).
Entrepreneurship.

Summary:

This case study illustrates the field research, planning, and designing process of a fruit and vegetable energy bar business start-up by an aspiring entrepreneur. The case narrative includes the business template, as well as the opportunities and challenges the entrepreneur envisions in executing a successful venture. The decision points are two-fold, relating to a quandary about funding sources and selling platforms.

Notes:

Includes bibliographical references and index.
Description based on XML content.

ISBN:

9781526445476 (ebook) :

OCLC:

1023530235

Access Restriction:

Restricted for use by site license.