Details

Subjects:

Barneys New York.
Customer relations.
Corporate image.
Retail trade.

Summary:

In late 2013, Barneys New York quickly found itself embroiled in controversy. Within the span of a few days, Barneys CEO Mark Lee's attention shifted from ensuring record breaking holiday sales to a lawsuit, an Attorney Generals investigation, a potential boycott, and his company's biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large.

Notes:

Originally published in Cellante, C., Kelly, T., & ORourke, J. S. (2015). Barneys New York: A case of "shop and frisk." 15-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame Communication, University of Notre Dame.
Description based on XML content.

Contributor:

Kelly, Timothy, author.
O'Rourke, James S., 1946- author.

ISBN:

9781526402967 (ebook) :

OCLC:

1017715356

Access Restriction:

Restricted for use by site license.