Barneys New York [electronic resource] : a case of "shop and frisk" / Christopher Cellante, Timothy Kelly, James S. O'Rourke.

Author/Creator:

Cellante, Christopher, author.

Publication:

London : SAGE Publications Ltd, 2017.

Series:

SAGE Knowledge. Cases.
SAGE Knowledge. Cases

Format/Description:

Book
1 online resource : illustrations.

Subjects:

Barneys New York.
Customer relations.
Corporate image.
Retail trade.

Summary:

In late 2013, Barneys New York quickly found itself embroiled in controversy. Within the span of a few days, Barneys CEO Mark Lee's attention shifted from ensuring record breaking holiday sales to a lawsuit, an Attorney Generals investigation, a potential boycott, and his company's biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large.

Notes:

Originally published in Cellante, C., Kelly, T., & ORourke, J. S. (2015). Barneys New York: A case of "shop and frisk." 15-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame Communication, University of Notre Dame.
Description based on XML content.

Contributor:

Kelly, Timothy, author.
O'Rourke, James S., 1946- author.

ISBN:

9781526402967 (ebook) :

OCLC:

1017715356

Access Restriction:

Restricted for use by site license.

Online:

Connect to full text
http://hdl.library.upenn.edu/1017.12/2445145

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