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Nokia [electronic resource] : values that make a company global / Geraldine Willigan.

Author/Creator:
Willigan, Geraldine, author.
Publication:
[London] : SAGE, 2016.
Format/Description:
Book
1 online resource : illustrations (black and white, and colour).
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Status/Location:
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Details

Subjects:
Corporate culture -- Case studies.
Organizational effectiveness -- Case studies.
International business enterprises -- Personnel management -- Case studies.
Summary:
In the summer of 2006, the global competitive landscape in which Nokia was operating was changing at an astoundingly fast pace. Market growth was shifting to emerging countries, mobile devices were being commoditized, handset prices were declining, networks were combining (Nokia had just merged its own networks infrastructure business with that of Siemens, forming Nokia Siemens Networks, or NSN), Microsoft and Apple were making moves toward mobile devices, new technologies were being developed, and new strategic opportunities were arising as mobile phones were becoming the gateway to the Internet. To win in such a fast-paced and intensely competitive environment, the company had to move with speed and do a superb job of satisfying consumers.
Notes:
Originally Published in: Willigan, G. (2009). Nokia: Values that make a company global. Alexandria, VA: Society for Human Resource Management.
Description based on online resource; title from home page (viewed on May 5, 2016).
ISBN:
9781473957305 (ebook) :
OCLC:
1017726740
Access Restriction:
Restricted for use by site license.