Franklin

Keurig [electronic resource] : from David to Goliath : the challenge of gaining and maintaining marketplace leadership / Eric T. Anderson & Elizabeth Anderson.

Author/Creator:
Anderson, Eric T. author.
Publication:
[London] : SAGE, 2016.
Format/Description:
Book
1 online resource : illustrations (black and white, and colour).
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Status/Location:
Loading...

Options
Location Notes Your Loan Policy

Details

Subjects:
Marketing -- Management -- Case studies.
Competition -- Case studies.
Strategic planning -- Case studies.
Green Mountain Coffee Roasters, Inc.
Corporations -- Growth -- Case studies.
Summary:
From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over $20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of $1.36 billion. This case examines the rapid rise of Keurig.
Notes:
Originally Published in: Anderson, E. T., & Anderson, E. (2012). Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership. 5-411-751. Evanston, IL: Kellogg School of Management, Northwestern University.
Description based on online resource; title from home page (viewed on April 28, 2016).
Contributor:
Anderson, Elizabeth, author.
ISBN:
9781473970083 (ebook) :
OCLC:
1017714268
Access Restriction:
Restricted for use by site license.