Black like me : creating a legacy. Part B, Stepping into the future [electronic resource] / Tessa Murray & Dominik Heil.
- Other Title:
- Stepping into the future
- [London] : SAGE, 2016.
- SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
1 online resource : illustrations (black and white, and colour).
- Black Like Me (Business enterprise).
Hair preparations industry -- South Africa -- Case studies.
New business enterprises -- Case studies.
- The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of 'Black Like Me' from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
- Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy - Part B: Stepping into the Future. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.
Description based on online resource; title from home page (viewed on April 27, 2016).
- Heil, Dominik, author.
- 9781473966475 (ebook) :
- Access Restriction:
- Restricted for use by site license.
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