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a| 9781473966475 (ebook) : c| No price
a| StDuBDS b| eng c| StDuBDS e| rda e| pn
a| 658.11 2| 23
a| Murray, Tessa, e| author.
a| Black like me : b| creating a legacy. n| Part B, p| Stepping into the future h| [electronic resource] / c| Tessa Murray & Dominik Heil.
a| Stepping into the future
a| [London] : b| SAGE, c| 2016.
a| 1 online resource : b| illustrations (black and white, and colour).
a| text 2| rdacontent
a| still image 2| rdacontent
a| computer 2| rdamedia
a| online resource 2| rdacarrier
a| SAGE knowledge. Cases
a| Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy - Part B: Stepping into the Future. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.
a| Restricted for use by site license.
a| The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of 'Black Like Me' from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
a| No ILL or scholarly sharing allowed.
a| Description based on online resource; title from home page (viewed on April 27, 2016).
a| Black Like Me (Business enterprise)
a| Hair preparations industry z| South Africa v| Case studies.
a| New business enterprises v| Case studies.
a| Heil, Dominik, e| author.
a| SAGE knowledge. Cases.
a| SAGE Knowledge. p| Cases.
3| SAGE knowledge u| http://hdl.library.upenn.edu/1017.12/2441434 z| Connect to full text