British supermarkets and multiculturalism in consumer food shopping behaviour [electronic resource] / Ayantunji Gbadamosi.
- [London] : SAGE, 2016.
- SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
1 online resource : illustrations (black and white, and colour).
- Consumer behavior -- Great Britain -- Case studies.
Supermarkets -- Great Britain -- Case studies.
- The multicultural nature of UK society and how the supermarkets in the country meet the needs of the consumers from different countries present an interesting case. This case study explores the influence of culture as a dominant influence on the food purchase behaviour of various ethnic groups in the country. It shows the increasing relevance of this factor in the types of food that British dwellers buy and how they buy them. Moreover, it shows how British supermarkets are creating and delivering value to these societal members with reference to their cultural differences. It also discusses the relevance of subculture, enculturation, and acculturation in relation to food types that are bought by people in the UK.
- Description based on online resource; title from home page (viewed on April 21, 2016).
- 9781473928145 (ebook) :
- Access Restriction:
- Restricted for use by site license.
|Location||Notes||Your Loan Policy|
|Description||Status||Barcode||Your Loan Policy|