Franklin

Victorinox [electronic resource] : cultural heritage and brand innovation (B) / Xinhua Wittmann.

Author/Creator:
Wittmann, Xinhua, author.
Publication:
London : University of Zurich, 2017.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Format/Description:
Book
1 online resource : illustrations.
Subjects:
Diversification in industry -- Case studies.
Pocketknives -- Case studies.
Victorinox -- Case studies.
Elsner, Carl.
Summary:
The second case in the Victorinox series explains how Victorinox, the manufacturer of the swiss army knife, reversed its policy of diversifying its product portfolio and instead focused on its core competency of manufacturing pocket knives.
Notes:
Originally Published InWittmann, X. (2017). Victorinox: Cultural heritage and brand innovation (B). S2CSC 006-17-01. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Description based on XML content.
ISBN:
9781526491558 (ebook) :
OCLC:
1089147996
Access Restriction:
Restricted for use by site license.
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