Building a long-term relationship [electronic resource] : KCR Retail's customer loyalty program / Abhilash G. Nambudiri, Harish B.
- Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2019.
- Format/Description:
- Book
1 online resource : illustrations. - Series:
- SAGE Knowledge. Cases.
SAGE Knowledge. Cases.
SAGE Knowledge. Cases - Online:
- Connect to full text
http://hdl.library.upenn.edu/1017.12/2441059 - Status/Location:
-
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Details
- Subjects:
- Customer loyalty programs -- Case studies.
Customer loyalty -- Case studies.
Customer relations -- Managementa -- Case studies.
Stores, Retail -- Management -- Case studies.
KCR Retail Ltd -- Management. - Summary:
- The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations.
- Notes:
- Description based on XML content.
- Contributor:
- B., Harish, author.
- ISBN:
- 9781526459756 (ebook) :
- OCLC:
- 1089141007
- Access Restriction:
- Restricted for use by site license.