Franklin

Building a long-term relationship [electronic resource] : KCR Retail's customer loyalty program / Abhilash G. Nambudiri, Harish B.

Author/Creator:
Nambudiri, Abhilash G., author.
Publication:
London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:
SAGE Knowledge. Cases.
SAGE Knowledge. Cases.
SAGE Knowledge. Cases
Format/Description:
Book
1 online resource : illustrations.
Subjects:
Customer loyalty programs -- Case studies.
Customer loyalty -- Case studies.
Customer relations -- Managementa -- Case studies.
Stores, Retail -- Management -- Case studies.
KCR Retail Ltd. -- Management.
Summary:
The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations.
Notes:
Description based on XML content.
Contributor:
B., Harish, author.
ISBN:
9781526459756 (ebook) :
OCLC:
1089141007
Access Restriction:
Restricted for use by site license.
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