Building a long-term relationship [electronic resource] : KCR Retail's customer loyalty program / Abhilash G. Nambudiri, Harish B.

Author/Creator:

Nambudiri, Abhilash G., author.

Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2019.

Series:

SAGE Knowledge. Cases.
SAGE Knowledge. Cases.
SAGE Knowledge. Cases

Format/Description:

Book
1 online resource : illustrations.

Subjects:

Customer loyalty programs -- Case studies.
Customer loyalty -- Case studies.
Customer relations -- Managementa -- Case studies.
Stores, Retail -- Management -- Case studies.
KCR Retail Ltd. -- Management.

Summary:

The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations.

Notes:

Description based on XML content.

Contributor:

B., Harish, author.

ISBN:

9781526459756 (ebook) :

OCLC:

1089141007

Access Restriction:

Restricted for use by site license.

Online:

Connect to full text
http://hdl.library.upenn.edu/1017.12/2441059

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