Franklin

A new mission statement for the MBC Corporation [electronic resource] / Timothy J. Feddersen & Susan Edwards.

Author/Creator:
Feddersen, Timothy J., author.
Publication:
[London] : SAGE, 2016.
Format/Description:
Book
1 online resource : illustrations (black and white, and colour).
Series:
SAGE knowledge. Cases.
SAGE Knowledge. Cases.
SAGE knowledge. Cases
Status/Location:
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Details

Subjects:
Mission statements -- Case studies.
Summary:
Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.
Notes:
Originally Published in: Feddersen, T. J., & Edwards, S. (2012). A New Mission for the MBC Corporation. 5-112-002. Evanston, IL: Kellogg School of Management, Northwestern University.
Description based on online resource; title from home page (viewed on April 28, 2016).
Contributor:
Edwards, Susan, author.
ISBN:
9781473970229 (ebook) :
OCLC:
1017722631
Access Restriction:
Restricted for use by site license.