Franklin

The multinational enterprise : theory and history / Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK), with Peter Buckley, Teresa da Silva Lopes, Lynda Porter and Nigel Wadeson.

Author/Creator:
Casson, Mark, 1945- author.
Publication:
Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2018] , ©2018
Format/Description:
Book
xi, 355 pages : illustrations ; 24 cm
Subjects:
International business enterprises.
International business enterprises.
Multinationales Unternehmen
Internationalisierung
Unternehmenstheorie
Risikomanagement
Supply Chain Management
Entreprises multinationales.
Summary:
This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.-- Provided by Publisher.
Contents:
Introduction and overview
Marketing and brands
Supply chain coordination
Methodology and the theory of the firm
Risk management.
Notes:
Includes bibliographical references and index.
Contributor:
Buckley, Peter J., 1949- author.
Lopes, Teresa da Silva, 1968- author.
Porter, Lynda, author.
Wadeson, Nigel, author.
ISBN:
9781788110051
1788110056
OCLC:
986574710
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