Franklin

Africa is richer than you think [electronic resource] / Vijay Mahajan.

Author/Creator:
Mahajan, Vijay.
Publication:
Upper Saddle River, New Jersey : FT Press, 2010.
Format/Description:
Book
1 online resource ([8] p.).
Edition:
1st edition
Series:
FTPress Delivers elements.
FTPress Delivers elements
Status/Location:
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Subjects:
Africa -- Commerce.
Africa -- Economic conditions.
Investments, Foreign -- Africa.
International business enterprises -- Africa.
Form/Genre:
Electronic books.
System Details:
text file
Summary:
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....
Notes:
Cover title.
Imprint from cover p. [3].
Excerpted from: Africa rising, by Vijay Mahajan with Robert E. Gunther. Cf. resource description page (viewed March 5, 2010).
Contributor:
Mahajan, Vijay.
Gunther, Robert E., 1960-
ISBN:
0-13-247614-2
1-282-51800-3
9786612518003
OCLC:
560652408