Franklin

A project guide to UX design : for user experience designers in the field or in the making

Author/Creator:
Unger, Russ Author
Publication:
[Place of publication not identified] New Riders 2009
Format/Description:
Book
1 online resource (xix, 267 p.) : ill.
Edition:
1st edition
Series:
Voices that matter A project guide to UX design
Status/Location:
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Details

Subjects:
Project management -- Design.
User-centered system design.
Web sites.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
"This book presents a chapter-by-chapter guide through an appropriate User Experience process, as well as provides additional information on the creating SOWs and Proposals, Project Ecosystem, best practices for meetings, and understanding business requirements. User Experience neophytes and professionals alike should be able to find information relevant to any phase of a project in this book"--Resource description page.
Contents:
Cover
CONTENTS
INTRODUCTION
CHAPTER 1: The Tao of UXD
What Is User Experience Design?
The Broad Definition
Don't Forget the Tangible
Our Focus
About UX Designers
Where UX Designers Live
Let's Get Started!
CHAPTER 2: The Project Ecosystem
Identify the Type of Site
Brand Presence
Marketing Campaign
Content Source
Task-Based Applications
E-Commerce Sites
E-Learning Applications
Social Networking Applications
Choose Your Hats
Information Architect
Interaction Designer
User Researcher
Other Roles You May Play or May Need
Building a Network of User Advocacy
Understand the Company Culture
History
Hierarchy
Logistics
Pulling It Together
CHAPTER 3: Proposals for Consultants and Freelancers
Proposals
Creating the Proposal
Title Page
Revision History
Project Overview
Project Approach
Scope of Work
Assumptions
Deliverables
Ownership and Rights
Additional Costs and Fees
Project Pricing
Payment Schedule
Acknowledgment and Sign-Off
Statements of Work
CHAPTER 4: Project Objectives and Approach
Solidify Project Objectives
How Can a UX Designer Help?
Understand the Project Approach
Waterfall Approach
Agile Approaches
Modified Approaches
How Does the Approach Affect Me?
CHAPTER 5: Business Requirements
Understand the Current State
Heuristic Analysis
Gather Ideas from Stakeholders
Outline Responsibilities
Gather the Right Stakeholders
Create a Plan for the Meetings
Sales: Requirements-Gathering Meeting
Run the Meetings Effectively
Coalescing Requirements
CHAPTER 6: User Research
Basic Steps of User Research
Define Your User Groups
Create a List of Attributes
Prioritize and Define
Choosing Research Techniques
How Many Research Activities Can I Include?.
User Interviews
Contextual Inquiry
Surveys
Focus Groups
Card Sorting
Usability Testing
After the Research
CHAPTER 7: Personas
What Are Personas?
Why Would I Create Personas?
Finding Information for Personas
Creating Personas
Minimum Content Requirements
Optional Content
Advanced Personas
Final Thoughts on Personas
CHAPTER 8: User Experience Design and Search Engine Optimization
Introduction to SEO
Why Is SEO Important?
Important Basic Resources
Site Technology, Design, and Infrastructure
Flash, Ajax, JavaScript, and Other Scripted Content
Content Management Systems
Domains, Directory, and URL Structure All Matter
Content: The Once (and Current) and Future King
Naming Conventions and the Battle Against Jargon
Metadata, Headers, and Keywords
Split the Hairs
Use Site Maps
Keep Content Fresh
Other Content Issues
Link Popularity Explained
Typical Link Popularity Distribution
Footer Links
In-Content Cross-Linking
Gaming the System
White Hat Versus Black Hat
Spamming with Meta Keywords
Cloning and Doorway Pages
Link Spamming
Some Final Thoughts
CHAPTER 9: Transition: From Defining to Designing
Ideate and Visualize Features
The Basic Process of Storyboarding
Facilitate the Prioritization Process
Maintain a Good Tension
The Development Advocate
Managing Conflict During Prioritization
Plan Your Activities and Documentation
CHAPTER 10: Site Maps and Task Flows
What Is a Site Map?
What Is a Task Flow?
Tools of the Trade
Basic Elements of Site Maps and Task Flows
Page
Pagestack
Decision Point
Connectors and Arrows
Conditions
Common Mistakes
Sloppy Connections
Misaligned and Unevenly Spaced Objects
Poorly Placed Text
Lack of Page Numbering
The Simple Site Map.
Advanced Site Maps
Breaking the Site Map Mold
Task Flows
Taking Task Flows to the Next Level
Process Flow
Swimlanes
CHAPTER 11: Wireframes and Annotations
What Is a Wireframe?
What Are Annotations?
Who Uses Wireframes?
Creating Wireframes
Tools of the Trade
Start Simply: Design a Basic Wireframe
Getting Started
The Wireframes and Annotations
An Exercise: Design a Home Page Wireframe
Requirements
The Results: Design a Home Page Wireframe
Visual Design: When Wireframes Grow Up and Find Their Own Way in the World
Design Exercise Follow-up: Which Design Is Right?
A Final Note on Presenting Wireframes
CHAPTER 12: Prototyping
What Is Prototyping?
How Much Prototype Do I Need?
Paper Prototyping
Digital Prototyping
Wireframe vs. Realistic Prototypes
HTML vs. WYSIWYG Editors
Additional Tools for Prototyping
Working with a Developer
Prototype Examples
What Happens After Prototyping?
CHAPTER 13: Design Testing with Users
Concept Exploration
Tips on Exploring Visual Design Mock-Ups
Usability Testing
Choosing an Approach
Planning the Research
Recruiting and Logistics
Writing Discussion Guides
Facilitating
Analyzing and Presenting Results
Creating Recommendations
CHAPTER 14: Transition: From Design to Development and Beyond
This Is the End...
Visual Design, Development, and Quality Assurance
Design Testing with Users (Again)
10, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... Launch!
Personal Advantage
Support
Network Opinion
Postlaunch Activities
Postlaunch Analytics
Postlaunch Design Testing with Users (Again, Again)
All Done, Right?
Just Like Starting Over...
INDEX.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Description based on publisher supplied metadata and other sources.
Contributor:
Chandler, Carolyn Contributor
ISBN:
0-321-65986-4
1-282-43230-3
9786612432309
0-321-60367-2
OCLC:
1027168414