Franklin

Business plans for dummies / by Paul Tiffany, Steven D. Peterson, and Colin Barrow.

Author/Creator:
Tiffany, Paul, author.
Publication:
West Sussex, England : Wiley, 2010.
Format/Description:
Book
1 online resource (443 p.)
Edition:
2nd ed.
Series:
--For dummies.
For Dummies
Status/Location:
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Details

Subjects:
Strategic planning.
Business planning.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying
Contents:
Business Plans For Dummies®, 2nd Edition; Contents at a Glance; Table of Contents; Introduction; Why You Need This Book; How to Use This Book; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Determining Where You Want to Go; Chapter 1: Starting Your Business Plan; Getting the Most Out of Your Plan; Naming Your Planners; Putting Your Plan on Paper; Chapter 2: Charting the Proper Course; Creating Your Company's Mission Statement; Introducing Goals and Objectives; Setting Your Own Goals and Objectives; Chapter 3: Setting Off in the Right Direction
Why Values MatterIdentifying Your Company's Values; Putting Together the Values Statement; Creating Your Company's Vision Statement; Part II: Sizing Up Your Marketplace; Chapter 4: Checking Out the Business Environment; Defining the Business That You're In; Analysing Your Industry; Recognising Critical Success Factors; Preparing for Opportunities and Threats; Chapter 5: Taking a Closer Look at Customers; Checking Out Who Your Customers Are; Discovering Why Your Customers Buy; Finding Out How Your Customers Make Choices; Remembering the Big Picture; Dealing with Business Customers
Chapter 6: Dividing Customers into GroupsDefining Market Segments; Ways to Make Market Segments; Finding Useful Market Segments; Figuring Out How Market Segments Behave; Chapter 7: Scoping Out Your Competition; Understanding the Value of Competitors; Identifying Your Real Competitors; Tracking Your Competitors' Actions; Predicting Your Competitors' Moves; Competing to Win; Part III: Weighing Your Company's Prospects; Chapter 8: Establishing Your Starting Position; Situation Analysis; Identifying Strengths and Weaknesses; Analysing Your Situation in 3-D; Measuring Market Share
Chapter 9: Focusing On What You Do BestDescribing What You Do; Staying in Business; Earmarking Resources; Chapter 10: Figuring Out Financials; Understanding a Profit and Loss Account; Interpreting the Balance Sheet; Growing Up; Examining the Cash-flow Statement; Evaluating Financial Ratios; Understanding Break-even; Chapter 11: Forecasting and Budgeting; Constructing a Financial Forecast; Exploring Alternatives; Making a Budget; Part IV: Looking to the Future; Chapter 12: Preparing for Change; Defining the Dimensions of Change; Anticipating Change; Assessing the Effects of Change
Chapter 13: Thinking StrategicallyMaking Strategy Make a Difference; Applying Off-the-Shelf Strategies; Checking Out Strategic Alternatives; The Marketing Mix; Coming Up with Your Own Strategy; Chapter 14: Managing More than One Product; Facing the Product/Service Life Cycle; Finding Ways to Grow; Managing Your Product Portfolio; Extending Your E-Penetration; Buying Out Competitors; Part V: A Planner's Toolkit; Chapter 15: Planning in Turbulent Economic Times; Cycles and the Multiplier Effect; Preparing for the Worst; Preparing for the Upturn; Chapter 16: Making Your Business Plan Work
Shaping Your Company
Notes:
Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed August 5, 2016).
Contributor:
Peterson, Steven (Steven D.), author.
Barrow, Colin, author.
ISBN:
1-119-99753-4
OCLC:
742333127