Franklin

Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide

Author/Creator:
Parr-Rud, Olivia Author
Publication:
[Place of publication not identified] SAS Institute 2014
Format/Description:
Book
1 online resource (1 volume) : illustrations
Edition:
1st edition
Status/Location:
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Details

Subjects:
Enterprise guide.
Enterprise miner.
SAS (Computer file).
Business intelligence.
Business planning -- Statistical methods.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.
Contents:
Defining the business objective
Data types, categories, and sources
Overview of descriptive and predictive analyses
Data construction for analysis
Descriptive analysis using SAS Enterprise Guide
Market analysis using SAS Enterprise Guide
Cluster analysis using SAS Enterprise Miner
Tree analysis using SAS Enterprise Miner
Predictive analysis using SAS Enterprise Miner.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
Contributor:
SAS Institute,
ISBN:
1-62959-327-3