Franklin

Managing enterprise content : a unified content strategy

Author/Creator:
Rockley, Ann Author
Edition:
2nd ed.
Publication:
[Place of publication not identified] New Riders 2012
Format/Description:
Book
1 online resource (xviii, 365 p.) : ill.
Subjects:
Management information systems -- Data processing -- Management.
Business enterprises -- Management.
Business records -- Management.
Database management -- Design.
Information resources management.
Knowledge management.
Information technology.
Web sites.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references (p. 327-330) and index.
Contributor:
Cooper, Charles Contributor
ISBN:
0-13-293163-X
0-321-81536-X
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