The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That's the point of it. So, what do you want to achieve following your communication? Do you want someone to answer 'yes'? Do you want to improve your relationships? Do you want people to understand exactly what you're talking about, first time? Whatever you want to achieve, you'll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made
Introduction Section a: build your core How to prepare communication that works Section b: get more done more quickly Ensure people do what you want immediately Find the time to communicate brilliantly Impress senior audiences, when you haven't much time Ensure people remember your key messages Quickly create presentations that work Have better, quicker meetings and conference calls Only attend the meetings you need to Prepare for meetings in the right way Ensure meetings generate actions, not just discussion topics Run punchy, interesting and effective update meetings (or not have them) Get a quick response to an fyi email Empty your inbox See how much extra time you?ve now got Persuade more people to say "yes" Understand what really motivates people Say things that excite people Align your agenda to everyone else's Get an enthusiastic "yes" very quickly Prove you're someone's best option Make a sale Write a winning proposal or sales presentation Stand out from the crowd Cause long-term change, not a short-term blip Use the best communication channel to get a quick "yes Create titles that instantly grab people Write eye-catching introductions Use analogies to make your point Structure your communications so they're more persuasive Pass an exam Get a job interview Enjoy your job more Ensure everyone : including you : thinks you're great Build powerful relationships quickly Get things right first time Deliver interesting presentations that impress everyone Use "word pictures" to help people remember things Use initials to help people remember things Use games and activities to make your point Enjoy using powerpoint Create great visuals to enhance your message Start a presentation brilliantly (when your audience is large and/or doesn't know you) Appear polished, even if you haven't practiced much Prepare for and deliver an excellent q&a session Ensure your important initiatives succeed Have good two-way conversations Enjoy attending networking events Help people read your documents quickly Improve people's performance through observation and coaching Improve people's performance after annual reviews Improve people's performance when you delegate to them Section E: Eliminate the negatives Stop saying "no" too quickly Say "no" in a way that doesn't cause you problems Come up with good ideas, but can't think of any R emove someone's concerns about what you're planning to do Remove someone's final reason for saying "no" Get good outcomes from challenging conversations Stop procrastinating about having challenging conversations Stop your messages becoming diluted Stop diluting other people's messages Stop hating presentations Avoid people instantly doubting your credibility Stop wasting your time with people who can't make decisions Prevent avoidable disasters Stop saying irrelevant stuff Break the pattern of hearing useful ideas, but doing nothing with them Conclusion: build momentum : to keep your snowball rolling, just turn right Appendix: Useful communication templates And for more help Acknowledgments About andy bounds Index.