Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
- 1st edition
- New York, New York : McGraw-Hill, 
1 online resource (1 v.) : ill.
Comic books, strips, etc. -- Authorship -- Marketing.
Comic books, strips, etc. -- Marketing.
Comic books, strips, etc. -- Technological innovations.
Popular culture -- Economic aspects.
- Electronic books.
- System Details:
- Mode of access: Internet via World Wide Web.
- From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
- Digitized and made available by: Books24x7.com.
Includes bibliographical references and index.
Description based on print version record.
- Books24x7, Inc.
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