Franklin

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

Author/Creator:
Salkowitz, Rob, 1967- author.
Edition:
1st edition
Publication:
New York, New York : McGraw-Hill, [2012]
Format/Description:
Book
1 online resource (1 v.) : ill.
Subjects:
Webcomics.
Comic books, strips, etc. -- Authorship -- Marketing.
Comic books, strips, etc. -- Marketing.
Comic books, strips, etc. -- Technological innovations.
Popular culture -- Economic aspects.
Form/Genre:
Electronic books.
Language:
English
System Details:
Mode of access: Internet via World Wide Web.
text file
Summary:
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
Notes:
Digitized and made available by: Books24x7.com.
Includes bibliographical references and index.
Includes index.
Description based on print version record.
Contributor:
Books24x7, Inc.
ISBN:
1-280-67942-5
9786613656353
0-07-179703-3
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