Franklin

Crowdsourcing can be your business momentum builder [electronic resource] : like Linden Lab and Virgin Mobile / Barry Libert, Jon Spector ; foreword by Don Tapscott.

Author/Creator:
Libert, Barry.
Publication:
Upper Saddle River, New Jersey : FTPress Delivers, 2010.
Format/Description:
Book
1 online resource ([9] p.).
Edition:
1st edition
Series:
FTPress Delivers elements.
FTPress Delivers elements
Status/Location:
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Details

Subjects:
Strategic alliances (Business).
Social participation -- Economic aspects.
Customer relations.
Customer services.
Marketing research.
Form/Genre:
Electronic books.
System Details:
text file
Summary:
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell’s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. You’re in Second Life, the online virtual universe….
Notes:
Cover title.
Imprint from cover p. [3].
Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
Contributor:
Libert, Barry.
Spector, Jon, 1956-
Spector, Jon, 1956-
ISBN:
0-13-708278-9
1-282-51971-9
9786612519710
OCLC:
560651165