Franklin

Google Analytics 2.0 [electronic resource] / Jerri Ledford and Mary E. Tyler.

Author/Creator:
Ledford, Jerri L.
Edition:
2nd ed.
Publication:
Indianapolis, IN : Wiley, c2007.
Format/Description:
Book
1 online resource (338 p.)
Subjects:
Google Analytics.
Internet searching -- Statistical services.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 i
Contents:
Google Analytics 2.0; About the Authors; Credits; Contents; Acknowledgments; Introduction; Part One: Basic Analytics; Part Two: Setting Up Google Analytics; Part Three: The Dashboards; Part Four: All Reports: Visitors; Part Five: All Reports: Traffic Sources; Part Six: All Reports: Content; Part Seven: All Reports: Goals; Part Eight: All Reports: E-Commerce; Index
Notes:
Includes index.
Contributor:
Tyler, Mary E., 1970-
ISBN:
1-281-10014-5
9786611100148
0-470-22763-X
OCLC:
192009251
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