Franklin

Free2play : making money from games you give away / Will Luton

Author/Creator:
Luton, Will, author
Other Title:
Free-to-play
Free 2 play : making money from games you give away
Making money from games you give away
Publication:
[San Francisco, CA] : New Riders, [2013]
Format/Description:
Book
1 online resource (1 volume) : illustrations
Subjects:
Internet games.
Form/Genre:
Electronic books.
Language:
English
Summary:
“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
Notes:
Includes index.
ISBN:
9780133411249
0133411249
9780133411218
0133411214
9780133411263
0133411265
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