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Forms that work [electronic resource] : designing Web forms for usability / Caroline Jarrett, Gerry Gaffney.

Author/Creator:
Jarrett, Caroline.
Publication:
San Francisco, Calif. : Morgan Kaufmann, 2008.
Format/Description:
Book
1 online resource (218 p.)
Edition:
1st edition
Series:
Morgan Kaufmann series in interactive technologies.
Interactive technologies
Status/Location:
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Other Title:
Designing Web forms for usability
Subjects:
Electronic commerce -- Forms -- Design.
Web sites -- Design.
User-centered system design.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
We use forms countless times daily - both at work and at home. The hassles and frustration involved with error messages, unnecessary required fields, and reentering information can make or break a user's perception of a company (both from the support and supply side). Usable forms are more important than ever, with the unprecedented number of online transactions, online and form based business-to-business and business-to-customer tracking and communication. Creating Forms that Work focuses on nothing but forms and how to design them effectively and efficiently. From gathering
Contents:
Front Cover; Forms that Work: Designing Web Forms for Usability; Copyright Page; Contents; Foreword; Acknowledgements; Author Biography; Image Credits; Introduction: What is a form?; Why forms matter; Bad forms can have serious consequences; Good forms create good experiences; What this book is about; It's about design, not technology; It's about the web, not paper; It's about usability: making forms easier to use; It's got a process in it: try it, you might like it; Some definitions and two processes; You know a form when you see it
The three layers: relationship, conversation and appearanceThe messy and typical forms design process; The methodical design process that really works; Part 1 Relationship; Chapter 1 Persuading People to Answer; If you understand people, you design better forms; How people react to forms; Readers, rushers, and refusers; Pick the right moment to ask a question; Relationship varies question by question; Three rules that influence response rates; Rule 1: Establish trust; Rule 2: Reduce social costs; Rule 3: Increase rewards; A small reward: give them a form when they want one
How long can your form be?Who will answer your questions?; Design for physical abilities and differences; Find out about your users by asking them; Find out how users perceive the form; Do you know enough about your users?; Make your facts about users into pictures of real people by creating personas; Summary; Interlude: Registration forms: What to do if you can't avoid them; Chapter 2 Asking for the Right Information; Find out why you need the information; Ask your stakeholders; Ask the people who work with the information; Use a question protocol to think about how information is used
Check whether your organization already holds the informationUse information that already exists in your organization; Avoid duplication; Find out what others ask for; What to do if you don't have competitors; An example of looking at competitors; Summary: Ask for information that you need; Case study: A conference booking form: A sample question protocol; Part 2 Conversation; Chapter 3 Making Questions Easy to Answer; Ask questions that support smooth conversation; The four steps in answering a question; Make the question easy to understand; Ask about familiar concepts using familiar words
Ask one question at a timeTurn negative questions into positive ones; Clarify meaning by careful grouping; Get rid of decision points; Be aware of cultural biases; Make it easy to find the answer; Slot-in answers are in our heads; Gathered answers are found somewhere else; Third-party answers come from someone else; Created answers are made up on the spot; Mismatches in answering strategies create problems; Know where users will find answers; Know who has the data you want; Help users to find the answers; Write labels that match ways users find the answers; Make it easy to judge the answer
Avoid privacy errors: Explain why you want to know the answer
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Contributor:
Gaffney, Gerry.
ISBN:
1-282-71177-6
9786612711770
0-08-094848-0
OCLC:
370436151