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The Business of iPhone and iPad App Development [electronic resource] : Making and Marketing Apps that Succeed / by Dave Wooldridge, Michael Schneider.

Author/Creator:
Wooldridge, Dave. author., Author,
Edition:
2nd ed. 2011.
Publication:
Berkeley, CA : Apress : Imprint: Apress, 2011.
Format/Description:
Book
1 online resource (462 p.)
Subjects:
Apple computer.
Application software.
Local subjects:
Apple and iOS. (search)
Computer Applications. (search)
Language:
English
System Details:
text file
Summary:
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Contents:
Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Authors; About the Technical Reviewer; Acknowledgments; Preface; Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace; Why a Business Book for iDS Developers?; Tackling the New World of Mobile Marketing; Rest Easy-This Is Not Your Typical Business Book; Planning Your Own Success Story; How to Use This Book; Getting Started with Your First iDS App; Already in the App Store? It's Never Too Late to Boost Sales; Developing iDS Apps for Clients; Ready to Dive In?
Chapter 2 Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive ResearchFulfilling a Need; Discovering Untapped Markets; Enhancing the Mobile Experience; Competing with Similar Apps; When to Avoid Oversaturated Categories; Assessing the Competition; Using Alternative App Directories for Competitive Research; Analyzing App Ranking Statistics; Finding Inspiration in Your Competitors' Customer Reviews; Learning from the Mistakes of Others; Going Beyond the App Store's Customer Reviews; Taking Your Competition for a Test-Drive; Defining Your Differentiator
Targeting Multiple iDS DevicesUniversal Applications from a Business Perspective; What's in an App Name?; Registering Web Site Domain Names; Building a Unique Identity for Your iOS App; Making Progress; Chapter 3 Protecting Your Intellectual Property; What Is Intellectual Property?; Determining Your Intellectual Property Strategy; iOS Apps Are Different; Developing an iOS App-Specific Game Plan; Copyrighting Your App; How to Obtain a Copyright; Limitations of Copyright Protection; Filing Trademarks for App Icons and Logos; How to Get a Trademark; Picking a Protectable Trademark; Trade Secrets
How Do You Establish a Trade Secret?Nondisclosure Agreements; Limitations of Trade Secret Protection; Patents; Is Your Invention Patentable?; Avoiding the On Sale Bar; How to File for a Patent; Filing a Provisional Patent Application Yourself; Addressing Intellectual Property in Contractor and Employee Agreements; Hiring Contractors; Hiring Employees; Inbound Licensing of Intellectual Property; Document Your Inbound Licenses; Know What You Are Getting; Avoid Viral Licenses; Don't Use Apple's Trademarks; Creating a Custom End User License Agreement; The Purpose of a EULA; Warranty Disclaimers
Limitations of LiabilityApple's EULA; Reasons to Use Your Own EULA; How and When to Pursue Legal Action; First Steps Toward Dispute Resolution; Prelitigation; Litigation; Summary; Chapter 4 Your iOS App Is Your Most Powerful Marketing Tool; Getting Your Foot in the Door: First Impressions Are Everything; The First Visual Cue; The Second Visual Cue; More Incentive for a Good First Impression; Playing by the Rules in Apple's Sandbox; Designing for Multiple iOS Devices; Preparing UI Art Assets; Orientation Considerations on the iPad; Double the Fun with Retina Display Screens
Creating an Effective App Icon and Logo
Notes:
Includes bibliographical references and index.
Includes index.
Contributor:
Schneider, Michael. author., Author,
ISBN:
1-4302-3301-X
OCLC:
755069362
Publisher Number:
10.1007/978-1-4302-3301-5 doi
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