Franklin

Google advertising tools / Harold Davis ; with David Iwanow.

Author/Creator:
Davis, Harold.
Edition:
2nd ed.
Publication:
Sebastopol, California : O'Reilly, 2010.
Format/Description:
Book
1 online resource (432 p.)
Subjects:
Google.
Internet advertising.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to
Contents:
Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth
Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense
Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC.
Notes:
Includes index.
Description based on print version record.
Contributor:
Iwanow, David.
ISBN:
0-596-80543-8
1-306-80945-2
1-4493-8295-9
1-4493-8909-0
OCLC:
780425126
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