Window display : new visual merchandising / Tony Morgan.
- 1st edition
- London : Laurence King Publishing, 2010.
1 online resource (1 volume) : illustrations
- Show windows -- Pictorial works.
Display of merchandise -- Pictorial works.
- Electronic books.
- System Details:
- text file
- A showcase of the most exciting, innovative, and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Color is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theater shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
- Description based on online resource; title from title page (Safari, viewed January 6, 2015).
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