LEADER 01090nam a2200325Ia 4500
006 m o d
007 cr unu
008 150116s2010 enka o 000 0 eng d
a| UMI b| eng e| rda e| pn c| UMI
a| Morgan, Tony, e| author.
a| Window display : b| new visual merchandising / c| Tony Morgan.
a| 1st edition
a| London : b| Laurence King Publishing, c| 2010.
a| 1 online resource (1 volume) : b| illustrations
a| text b| txt 2| rdacontent
a| computer b| c 2| rdamedia
a| online resource b| cr 2| rdacarrier
a| text file
a| Description based on online resource; title from title page (Safari, viewed January 6, 2015).
a| A showcase of the most exciting, innovative, and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Color is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theater shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
a| Show windows v| Pictorial works.
a| Display of merchandise v| Pictorial works.
a| Electronic books.