Grow your business online-quickly, efficiently, professionally-with this practical guide to Office Live Small Business services. Whether you're a one-person shop or already managing multiple employees and locations, you'll learn how to capitalize on key features and capabilities-and customize them for your needs. Plus, you'll get insightful, entrepreneur-to-entrepreneur advice on how to get your new venture online-and thriving! Get high visibility at low cost using easy site-design tools-no experience requiredManage everyday operations efficiently with free, Web-bas
Cover; Copyright Page; Contents; Introduction; What Is Office Live Small Business?; Who Is This Book For?; What's In This Book?; Special Features; Chapter 1: Your Small Business on the Web; The State of the Web Today; The Global Web; Improvements on the Local Scene; Small Businesses on the Web; Web Challenges for the Small Business; Getting Your Business on the Web; Your Online Identity; Working Around the Clock; Searching and Finding; Online Sales and Marketing-It's Your World; Popular Sites and Categories; Marketing for Success; Marketing Challenges for the Small Business Managing Your Business InformationWhat's Next; Chapter 2: Introducing Microsoft Office Live Small Business; Your Web Site, Your Way; Stay in Touch with Office Live Mail; Get Organized Online with Calendars and Contacts; Sell Products on Your Site; Advertise Online with Search Marketing; Create E-Mail Marketing Campaigns; Know Your Web Traffic; Manage Your Business Data; Cultivate Your Client Relationships; Your Account, Your Way; What's Next; Chapter 3: Getting Started with Microsoft Office Live Small Business; System Requirements for Office Live Creating Your Office Live Small Business AccountA Look Around the Office Live Small Business Window; Links for Success; Getting Started; Introducing Office Live Small Business Services; The Free Stuff: Core Services; Growing Your Business: Add- On Services; Setting Up Your Web Site Account; Perks and Benefits-and How It All Works; Getting Started on Your Site; Setting Site Permissions; Working with Domains; Registering Your Domain Name; Using Your Existing Domain; Managing Your Domains; Creating E-Mail Accounts; Working with Account Settings; Adding User Accounts; Setting Up Site Alerts Where to Go for HelpWhat's Next; Chapter 4: Designing Your Site; Introducing the Web Tools; Page Manager; Site Designer; Page Editor; Choosing a Theme and a Header Style; Working with Colors and Fonts; Choosing Fonts; Setting Page Headers and Footers; Adding Text to Your Site; Formatting and Editing Text; Changing the Look of Headings; Creating a Bulleted List; Uploading Your Images; Preparing to Upload Images; Adding Art to the Image Uploader; Adding Images to the Web Page; Setting Text Wrap Around Images; Adding Hyperlinks; Adding a Logo to Your Site; Adding Pages Selecting a Navigation StyleChoosing Navigation Pages; Making Navigation Changes; Adding Keyword and Description Metatags; Previewing Your Site; Organizing Site Resources; Image Gallery; Document Gallery; What's Next; Chapter 5: Taking Your Site to the Next Level; Changing Page Layout; Adding Tables; Modifying Tables; Adjusting Table Properties; Enhancing Your Site Functionality with Web Modules; Adding a Web Module; Moving a Module; Resizing a Module; Contact Us Module; HTML Module; Map & Directions Module; Slide Show Module; Live Spaces Blog Module; Stock List Module; Weather Module Form Designer Module
Description based upon print version of record. Includes bibliographical references and index.