Franklin

J. Walter Thompson : advertising America, 1887-2014 1900-2000.

Publication:
1887-2014
Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Format/Description:
Website/Database
Database & Article Index
1 online resource : illustrations (black and white, and colour)

Options
Location Notes Your Loan Policy

Details

Subjects:
JWT (Firm) -- History -- Sources.
Marketing -- United States -- History -- Sources.
Advertising -- United States -- History -- Sources.
Summary:
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
Notes:
Description based on online resource; title from home page (viewed on May 31, 2018).
Contributor:
Adam Matthew Digital (Firm), digitiser.
Access Restriction:
Restricted for use by site license.