Franklin

Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein.

Author/Creator:
Chouinard, Yvon, 1938- author.
Edition:
[Second edition].
Publication:
New York, New York : Penguin Books, [2016] , ©2016
Format/Description:
Book
xiii, 258 pages : illustrations (some color) ; 25 cm
Subjects:
Chouinard, Yvon, 1938-
Chouinard, Yvon, 1938-
Businesspeople -- United States -- Biography.
Social responsibility of business.
BIOGRAPHY & AUTOBIOGRAPHY -- Personal Memoirs.
BUSINESS & ECONOMICS -- Management.
NATURE -- Environmental Conservation & Protection.
Businesspeople.
Social responsibility of business.
United States.
Form/Genre:
Autobiographies.
Biographies.
Biography.
Autobiographies.
Biography.
Biographies.
Autobiographies.
Summary:
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Contents:
Foreword
Preface to the second edition
Introduction
1. History
2. Philosophies
Product design philosophy
Production philosophy
Distribution philosophy
Marketing philosophy
Financial philosophy
Human resource philosophy
Management philosophy
Environmental philosophy
Turn around and take a step forword
Thank you
Bibliography
Notes.
Notes:
Includes bibliographical references.
Contributor:
Klein, Naomi, 1970- author of foreword.
ISBN:
9780143109679
0143109677
OCLC:
933719051
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