Race in the marketplace : crossing critical boundaries / Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, Sonya A. Grier, editors ; foreword by Arlene Dávila ; afterword by Rokhaya Diallo.

Cham, Switzerland : Palgrave Macmillan, [2019]
xix, 283 pages : illustrations ; 24 cm

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Race -- Economic aspects.
Marketing -- Social aspects.
Marketing research.
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among authors, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity--back cover.
1. Introduction / Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison and Sonya A. Grier
Part I. Space and Time : 2. Making the Mass White: How Racial Segregation Shaped Consumer Segmentation / Marcel Rosa-Salas
3. Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks / W. Trevor Jamerson
4. (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty / Naya Jones
5. Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal / Jeaney Yip, Susan Ainsworth and Miles Tycho Hugh
Part II. Racialization and Intersectionality : 6. Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France / Rana, Alkayyali
7. Constructing and Critiquing Interracial Couples on YouTube / Francesca Sobande
8. Marketing Marriage and Colorism in India / Komal K. Dhillon-Jamerson
9. "Dirty Braids": How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria / Jess Vega-Centeno
Part III. Voices and Modes of Understanding : 10. Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace / Cassi Pittman Claytor
11. A Loan at Last? Race and Racism in Mortgage Lending / Vanessa Gail Perry
12. Crowd-Based Markets: Technical Progress, Civil and Social Regression / Lauren Rhue
Part IV. Neoliberalism, Markets and Marketization : 13. Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists / Patricia A. Banks
14. The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria / Ramya M. Vijaya
15. Race as a Currency? Profitability and Racialization in French Healthcare Institutions / Dorothée Prud'homme
16. Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa / Samuel Kwaku Bonsu
Afterword / Rokhaya Diallo
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund.
Johnson, Guillaume D., editor.
Thomas, Kevin D., editor.
Harrison, Anthony Kwame, editor.
Grier, Sonya A., editor.
Dávila, Arlene M., 1965- writer of foreword.
Diallo, Rokhaya, writer of afterword.
Class of 1924 Book Fund.
Other format:
ebook version :