Franklin

Marketing Ethics/ with Deirdre Breakenridge.

Author/Creator:
Breakenridge, Deirdre speaker.
Publication:
Carpenteria, CA:: linkedin.com, 2019.
Format/Description:
Video
1 online resource
Form/Genre:
Instructional films.
Educational films.
System Details:
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Summary:
Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and your customers.
Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.
Participant:
Presenter: Deirdre Breakenridge
Notes:
3/08/20191
Contributor:
linkedin.com (Firm)
Access Restriction:
Restricted for use by site license.
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