Franklin

The fixer : my adventures saving startups from death by politics / Bradley Tusk.

Author/Creator:
Tusk, Bradley author.
Publication:
New York : Penguin/Portfolio, [2018]
Format/Description:
Book
ix, 243 pages ; 24 cm
Subjects:
New business enterprises.
New business enterprises -- Government policy.
New business enterprises -- Law and legislation.
BUSINESS & ECONOMICS / Government & Business.
POLITICAL SCIENCE / Public Policy / Economic Policy.
BUSINESS & ECONOMICS / New Business Enterprises.
New business enterprises.
New business enterprises -- Government policy.
New business enterprises -- Law and legislation.
Summary:
"The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs"-- Provided by publisher.
"Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs"-- Provided by publisher.
Contents:
Section I. When Travis fought Bill
Turns out you can fight City Hall
Section II. Learning the language of politics
No one gives you anything by accident
Control the narrative, control politics
Three yards and a cloud of dust: press mainly comes from hard work
When things go truly haywire, seek consensus
Pick your narrative before someone else does
Subtlety died long before Twitter
Not being qualified for a job shouldn't stop you
People want to be led
It's all fun and games until someone goes to jail
Pick your enemies = win your battles (strangle the baby in the crib)
In politics, perception is reality
Section III. Creating the language of tech and politics
If you're really ambitious, create your own marker
When to beg for forgiveness
Mobilizing lots of customers defeats conventional wisdom
Thank you, Bill de Blasio
Section IV. A new venture in venture
To do big things, hire big talent (and pay them well)
Don't confuse ideology with politics
Make sure you see it coming
Riding the sharing economy to the Oval Office
There's no one way to skin a regulator
Uber for weed
Protecting the brand may mean losing the fight
Always carry enough cash
Who needs the Today Show?
Section V. Where do we go from here?
The biggest disruption fight of them all
A quick guide to startup politics.
Notes:
Includes index.
ISBN:
9780525536499
0525536493
9780525536505 (ebook)
OCLC:
1023050542
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