Smart business : what Alibaba's success reveals about the future of strategy / Ming Zeng.

Zeng, Ming author.
Other Title:
What Alibaba's success reveals about the future strategy
Boston, Massachusetts : Harvard Business Review Press, [2018] , ©2018
x, 296 pages : illustrations ; 25 cm
Alibaba (Firm)
Alibaba (Firm)
Business planning -- Technological innovations.
Strategic planning -- Technological innovations.
Strategisches Management
Executives already know that the classic approach to strategy--analyze, plan, execute--is losing relevance as the business landscape becomes more interconnected and automated. But they don't yet know what replaces the traditional strategy toolkit. Some executives even think that strategy is dead. According to Ming Zeng, the Chief Strategy Officer of the Alibaba Group, strategy is decidedly not dead, but it is radically changed. He has spent over a decade observing how companies in the Alibaba Group and the firms it does business with are becoming "smarter," through interconnected networks that facilitate hundreds of thousands of simultaneous interactions every second and the algorithms that learn from all those interactions to automatically and continually improve the decisions and actions companies take on behalf of serving their customers. Zeng explains how strategy is fundamentally redefined--bearing little resemblance to the principles, practices, and frameworks he learned as a PhD student and then taught as a professor in academic institutions around the world--when companies are "smart." Revealing the revolutionary practices that he and his team have adopted at Alibaba to leverage these technological trends, Smart Business provides the new toolkit for formulating and executing strategy. Informed by the cutting-edge practices of Alibaba and other companies around the world, this book builds on the author's previous academic research to put Alibaba's strategies and approaches into a broader context that applies to all businesses, not just internet companies or startups. The result is a book that describes a radical new approach to strategy and shows how companies everywhere can apply it.-- Provided by publisher.
Introduction: why you need to know about Alibaba
Alibaba: the emergence of a smart business
The new forces of value creation
Network coordination: how interconnected players change the game
Data intelligence: how machine learning uses data to make business smart
How smart businesses compete: strategic principles
Automating decisions: how to strategically leverage machine learning
Customer-to-business model: how to build a feedback loop
Positioning: how to create value in a network
How smart businesses run: organizational implications
Self-tuning: how to make strategic processes smart
From managing to enabling: how to retool the organization
The future of smart business: what it means for you.
Includes bibliographical references (pages 275-277) and index.
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