Franklin

Costovation : innovation that gives your customers exactly what they want - and nothing more / Stephen Wunker and Jennifer Law.

Author/Creator:
Wunker, Stephen author.
Publication:
New York, NY : HarperCollins Leadership, [2018]
Format/Description:
Book
200 pages : illustrations ; 24 cm
Subjects:
Business planning.
Business enterprises -- Finance.
Budget in business.
Budget in business.
Business enterprises -- Finance.
Business planning.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Production & Operations Management.
BUSINESS & ECONOMICS / Strategic Planning.
Summary:
"Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more: by finding areas where less is exactly what customers want. From Khan Academy's democratized tutoring to Xiaomi's flash sales to Warby Parker's compressed supply chain, the book unlocks specific strategies for cutting costs while meeting or exceeding customer expectations. Challenge your assumptions about innovation - and tap this revolutionary approach for carving out niches, protecting positions, and dominating industries."--Back cover.
Contents:
Introduction to costovation
What Costovation Is and Why It Matters
Three traits of costovation
Breakthrough Perspective
Relentless Focus: Zoom In!
Willingness to Blur Boundaries: Innovating Beneath the Surface
Costovation strategy playbook
Twenty Strategies and Tactics
The greater context
Diagnostic: Seven Signs That Your Industry Is Ripe for Costovation
How Costovation Fits in with the Rest of Your Strategy.
Notes:
Includes bibliographical references and index.
Contributor:
Law, Jennifer Luo, author.
ISBN:
9780814439753
0814439756
OCLC:
1054286304
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