Franklin

Reinvent your business model : how to seize the white space for transformative growth / Mark W. Johnson.

Author/Creator:
Johnson, Mark W. author.
Other Title:
How to seize the white space for transformative growth
Publication:
Boston, Massachusetts : Harvard Business Review Press, [2018]
Format/Description:
Book
xiii, 220 pages : illustrations ; 25 cm
Subjects:
Business planning -- Case studies.
Strategic planning -- Case studies.
Success in business -- Case studies.
Organizational change -- Case studies.
Business planning.
Organizational change.
Strategic planning.
Success in business.
BUSINESS & ECONOMICS / Economics / General.
Geschäftsmodell
Innovationsmanagement
Organisationswandel
Strategische Planung
Unternehmensplanung
Form/Genre:
Case studies.
Summary:
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies--Provided by publisher.
Contents:
A New Model for Growth and Renewal. The white space and business model innovation
The four-box business model framework
When New Business Models are Needed. The white space within : transforming existing markets
The white space beyond : creating new markets
The white space between : dealing with industry discontinuity
Digital transformation
Business Model Innovation as a Repeatable Process. Designing a new business model
Implementing the model
Overcoming incumbent challenges.
Notes:
Includes bibliographical references and index.
ISBN:
9781633696464
1633696464
OCLC:
1029063915
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