Franklin

Strategic alliance management / Brian Tjemkes, Pepijn Vos and Koen Burgers.

Author/Creator:
Tjemkes, Brian, 1973-, author.
Publication:
Abingdon, Oxon ; New York, N.Y. : Routledge, 2012.
Format/Description:
Book
1 online resource (365 p.)
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Subjects:
Strategic alliances (Business).
Business.
Form/Genre:
Electronic books.
Language:
English
Summary:
Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today.Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the
Contents:
Front Cover; Strategic Alliance Management; Copyright Page; Contents; List of figures; List of tables; List of boxes; Preface; 1.Strategic Alliance Management; The meaning of an alliance; Alliance activity; Alliance failure; An academically grounded alliance development framework; 2.Alliance Strategy Formulation; Three prototypical governance modes; Governance mode rationales; Alliance strategy formulation: Decision-making steps; Summary; Case: Shell-Gazprom; 3.Alliance Partner Selection; Types of partner fit; Alliance partner selection: Decision-making steps; Summary; Case: Grolsch
4.Alliance NegotiationNegotiation behaviour; Valuation; Alliance negotiation: Decision-making steps; Summary; Case: Renault-Nissan; 5.Alliance Design; Governance form; Alliance contracts; Management control; Structural configuration; Alliance design: Decision-making steps; Summary; Case: Nokia-Microsoft; 6.Alliance Management; Alliance management approaches; Alliance design and alliance management; Alliance management: Decision-making steps; Summary; Case: TNO-Hoogendoorn; 7.Alliance Evaluation; Issues with alliance performance and metrics; Performance metric approaches
Alliance evaluation: Decision-making stepsSummary; Three case illustrations; 8.Alliance Termination; Alliance termination types, trajectories and motives; Planning alliance termination; Alliance termination: Decision-making steps; Summary; Case: Wahaha-Danone; 9.Supplier Alliances; The supplier alliance challenge; Managing supplier alliances; Supplier alliances: Decision-making steps; Summary; Case: NAM; 10.Learning Alliances; The learning alliance challenge; Managing learning alliances; Learning alliances: Decision-making steps; Summary; Case: Holst Centre; 11.Co-branding Alliances
The co-branding alliance challengeManaging co-branding alliances; Co-branding alliances: Decision-making steps; Summary; Case: Capcom-Playboy; 12.International Alliances; The international alliance challenge; The nature of national culture; Managing international alliances; International alliances: Decision-making steps; Summary; Case: Coca-Cola; 13.Asymmetrical Alliances; The asymmetrical alliance challenge; Managing asymmetrical alliances; Asymmetrical alliances: Decision-making steps; Summary; Case: Disney-Pixar; 14.Cross-sector Alliances; The cross-sector alliance challenge
Managing cross-sector alliancesCross-sector alliances: Decision-making steps; Summary; Case: World Food Programme-TNT; 15.Multi-partner Alliances; The multi-partner alliance challenge; Managing multi-partner alliances; Multi-partner alliances: Decision-making steps; Summary; Case: SkyTeam; 16.Alliance Portfolios; The meaning of an alliance portfolio; Alliance portfolio governance; Alliance portfolio: Decision-making steps; Summary; Case: General Electric; 17.Alliance Networks; The meaning of an alliance network; Alliance network governance; Alliance network: Decision-making steps; Summary
Case: IBM
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Contributor:
Burgers, Koen.
Vos, Pepijn.
ISBN:
1-283-45861-6
9786613458612
1-136-46573-1
0-203-12794-3
OCLC:
798532821
Publisher Number:
10.4324/9780203127940 doi