Franklin

Innovative solutions [electronic resource] : what designers need to know for today's emerging markets / edited by Apala Lahiri Chavan, Girish V. Prabhu.

Other records:
Publication:
Boca Raton : Taylor & Francis, 2010.
Format/Description:
Book
1 online resource (260 p.)
Subjects:
New products.
User-centered system design.
Cross-cultural studies.
Form/Genre:
Electronic books.
Language:
English
Summary:
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them.
Contents:
Front cover; Contents; Preface; Editors; Authors; Chapter 1: An Introduction to Emerging Markets; Body; Chapter 2: Key Themes of Working in Emerging Markets; Chapter 3: Aspects of Innovation: Researchand Technology; Chapter 4: Usage Ecosystems: Dynamics ofEmerging Markets; Chapter 5: Understanding Users in Emerging Markets:What's Different?; Chapter 6: Case Studies; Chapter 7: Interviews; Back cover
Notes:
"A CRC title."
Includes bibliographical references and index.
Contributor:
Chavan, Apala Lahiri.
Prabhu, Girish V.
ISBN:
0-429-07532-4
1-4398-1050-8
OCLC:
670411986
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