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a| LB1062 b| .W654 2012
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a| BF408 b| .W63 2012
a| Wolff, Jurgen, d| 1956- e| author.
a| Creativity now : b| get inspired, create ideas and make them happen! / c| Jurgen Wolff.
a| 2nd ed.
a| Harlow, England : b| Pearson, c| 
a| 1 online resource (x, 224 p. ) b| col. ill.
a| text b| txt
a| computer b| c
a| online resource b| cr
a| text file
a| mp,nbsp, Steal their methods Eliminate creative blocks Believe in goosebumps Part 3: Applying Summon your Action Man or Woman alter ego Create an action map To get, ask Give them a taste To sell, pre-sell Use OPM Declare a MAD Use the Pareto Principle Test a prototype Piggyback Outsource Keep an Ideas Box Create a loyalty card Give it a personality Keep it simple Ready, fire, aim! Look for the quirk Have a plan B Make a not-to-do list Embrace procrastination Be the staff Chunk and micro-chunk Use timepods Use the Einstein levels Putting it all together Part 4: Adapting They became successful writers His little lessons changed his life-and many others , too They got money from the crowd &nbnbspsp, Her gift made her rich The real experts led them to success Word of mouth took it from free to famous A change of location made dinner profitable They re winning breakthrough ideas He combined two trends and created a third They found customers who weren t being served He deals with dirt and cleans up They keep your memory alive after you re not This time it s personal He s playing by the (biggest) book They made travel less taxing They got people hooked She changed the medium and they got the message She went back to the future She went from vs. to and He unlocked his creativity He took a risk for Sin They took half measures to promote safety About the author Index nbsp; &np;
a| Divided into four key segments (dreaming, originating, varying and adapting) this book covers each section of the creative process. In every segment 25 suggestions are provided to inspire your creativity, and prompt questions are also included to help readers adapt these ideas to their own situation. b| Whatever you re creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with: 1) Dreaming - getting into the state of mind to invite new ideas. 2) Originating - different ways to come up with new, exciting and innovative ideas on any topic. 3) Applying - taking action and turning ideas into reality. 3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com
a| Electronic reproduction. c| Askews and Holts. n| Mode of access: World Wide Web.
a| Includes index.
a| Description based on print version record.
a| Creative thinking.
a| Electronic books.