Franklin

Neuroeconomics [electronic resource] : a guide to the new science of making choices / Peter Politser.

Author/Creator:
Politser, Peter E.
Publication:
New York ; Oxford : Oxford University Press, c2008.
Format/Description:
Book
1 online resource (234 p.)
Subjects:
Cognitive neuroscience.
Decision making -- Physiological aspects.
Decision making -- Mathematical models.
Neuroeconomics.
Form/Genre:
Electronic books.
Language:
English
Summary:
An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscience and economics.
Contents:
Introduction: Toward a biological science of making choices
What are the components of choice?
The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward?
The effectiveness of evaluation : what other psychological abilities affect evaluation?
Conclusion: Future directions for the new science.
Notes:
Description based upon print version of record.
Includes bibliographical references (p. 181-196) and indexes.
Description based on print version record.
ISBN:
0-19-804168-3
9786611851590
1-4356-5302-5
1-281-85159-0
OCLC:
234305220
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