The business of words : wordsmiths, linguists, and other language workers / edited by Crispin Thurlow.

London ; New York : Routledge, Taylor & Francis Group, 2020.
xi, 210 pages ; 25 cm
Language and languages in advertising.
Mass media and language.
English language -- Social aspects.
Rhetoric -- Social aspects.
English language -- Social aspects.
Language and languages in advertising.
Mass media and language.
Rhetoric -- Social aspects.
Linguistics -- Research.
The Business of Words examines the practices of 'high-end' language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for 'dialogue' between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.
1. The (grubby) business of words: What 'George Clooney' tells us / Crispin Thurlow
Part I. Language Work and the Business of Words: 2. Unequal Language Work(ers) in the Business of Words / Alexandre Duchêne
3. The Linguistic Business of Marketing / Helen Kelly-Holmes
Part II. Wordsmiths and Professional Language Work: 4. Unwriteable Discourse? Co-crafting the Language of Science News / Geert Jacobs
5. Voice Work: Learning About and From Dialect Coaches / Crispin Thurlow and David Britain
6. EAT, LOVE and Other (Small) Stories: Tellability and Multimodality in Robert Indiana's Word Art / Adam Jaworski
7. Judges as Wordsmiths: Crafting Clarity and Neutrality in Summing-up for Juries / Bronwen Innes
8. Making (up) the News: The Artful Language Work of Journalists in 'Reporting' Taboo / Jamie Moshin and Crispin Thurlow
Part III. Linguists and Political Economies of Expertise: 9. Framing Elite Knowledge in Shifting Linguistic Economies: The Case of Minority Language Translation / Alexandra Jaffe
10. Beyond the Academic 'But': The Pleasures and Politics of Collaborative Language Work in the Publishing Industry / Felicitas Macgilchrist
11. The Commercialisation of Linguistic Expertise in the Asylum Vetting Process / Enam Al Wer & Maria Fanis
12. Engaging with School Principals as Language Policy Workers / Elana Shohamy.
Includes bibliographical references and index.
Thurlow, Crispin, editor.
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