Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.

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Author/Creator:

Dowling, Grahame R. (Grahame Robert), author.

Publication:

Cambridge, Massachusetts : The MIT Press, [2016]

Format/Description:

Book
1 online resource (275 p.)

Subjects:

Corporate image.
Social responsibility of business.
Organizational effectiveness.

Language:

English

Summary:

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Contents:

Contents; Preface; 1 The Value of a Winning Corporate Reputation; 2 Corporate Reputation as a Strategic Game; 3 How Corporate Reputations Are Formed and Work; 4 Strategy-Led Corporate Reputations; 5 Simply Better; 6 Corporate Storytelling; 7 Managing Corporate Reputations; 8 Measuring Corporate Reputations; 9 Keeping Out of Trouble; 10 Distracting Reputation Myths; 11 Frequently Asked Questions; Epilogue; Notes; Appendix; Index

Notes:

Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
OCLC-licensed vendor bibliographic record.

ISBN:

0-262-33508-5

OCLC:

949930783

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