Franklin

Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.

Other records:
Author/Creator:
Dowling, Grahame R. (Grahame Robert), author.
Publication:
Cambridge, Massachusetts : The MIT Press, [2016]
Format/Description:
Book
1 online resource (275 p.)
Subjects:
Corporate image.
Social responsibility of business.
Organizational effectiveness.
Language:
English
Summary:
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Contents:
Contents; Preface; 1 The Value of a Winning Corporate Reputation; 2 Corporate Reputation as a Strategic Game; 3 How Corporate Reputations Are Formed and Work; 4 Strategy-Led Corporate Reputations; 5 Simply Better; 6 Corporate Storytelling; 7 Managing Corporate Reputations; 8 Measuring Corporate Reputations; 9 Keeping Out of Trouble; 10 Distracting Reputation Myths; 11 Frequently Asked Questions; Epilogue; Notes; Appendix; Index
Notes:
Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
OCLC-licensed vendor bibliographic record.
ISBN:
0-262-33508-5
OCLC:
949930783
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