Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.
- Other records:
- Cambridge, Massachusetts : The MIT Press, 
1 online resource (275 p.)
- Corporate image.
Social responsibility of business.
- Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
- Contents; Preface; 1 The Value of a Winning Corporate Reputation; 2 Corporate Reputation as a Strategic Game; 3 How Corporate Reputations Are Formed and Work; 4 Strategy-Led Corporate Reputations; 5 Simply Better; 6 Corporate Storytelling; 7 Managing Corporate Reputations; 8 Measuring Corporate Reputations; 9 Keeping Out of Trouble; 10 Distracting Reputation Myths; 11 Frequently Asked Questions; Epilogue; Notes; Appendix; Index
- Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
OCLC-licensed vendor bibliographic record.
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