Franklin

Janet Salmons defines focus groups.

Publication:
London, United Kingdom : SAGE Publications Ltd., 2017.
Format/Description:
Video
1 online resource (1 video file (2 min., 7 sec.)) : sound, colour
Subjects:
Focus groups.
Research -- Methodology.
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.
Participant:
Presenter, Janet Salmons.
Notes:
Description based on online resource; title from home page (viewed on October 17, 2016).
Contributor:
Salmons, Janet, 1952- on-screen presenter.
ISBN:
1-4739-7048-2
OCLC:
968208194
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