Franklin

International marketing & the Notting Hill Carnival.

Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Series:
SAGE video case studies.
SAGE video case studies
Format/Description:
Video
1 online resource (1 video file (18 min., 39 sec.)) : sound, colour.
Subjects:
Notting Hill Carnival (London, England) -- Marketing.
Special events -- Marketing -- Case studies.
Export marketing -- Case studies.
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.
Participant:
Academic, Nicole Ferdinand.
Notes:
Description based on online resource; title from home page (viewed on February 22, 2016).
Contributor:
Ferdinand, Nicole, on-screen presenter.
ISBN:
1-4739-6210-2
OCLC:
1001671640
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