Franklin

Social marketing : dying matters.

Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Format/Description:
Video
1 online resource (1 video file (18 min., 21 sec.)) : sound, colour.
Series:
SAGE video case studies.
SAGE video case studies
Status/Location:
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Details

Subjects:
Social marketing -- Case studies.
Terminal care -- Marketing -- Case studies.
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.
Participant:
Academic, Jeff French.
Notes:
Description based on online resource; title from home page (viewed on February 23, 2016).
Contributor:
French, Jeff, on-screen presenter.
ISBN:
1-4739-6209-9
OCLC:
1001695136