Franklin

The place of interviews in market research.

Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Series:
SAGE video tutorials.
SAGE video tutorials
Format/Description:
Video
1 online resource (1 video file (23 min., 45 sec.)) : sound, colour.
Subjects:
Interviewing in marketing research.
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.
Participant:
Presenter, Edward F. McQuarrie.
Notes:
Description based on online resource; title from home page (viewed on July 18, 2016).
Contributor:
McQuarrie, Edward F., on-screen presenter.
ISBN:
1-4739-8860-8
OCLC:
1001625576
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