Franklin

Services marketing.

Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Series:
SAGE video experts.
SAGE video experts
Format/Description:
Video
1 online resource (1 video file (28 min., 29 sec.)) : sound, colour.
Subjects:
Service industries -- Marketing.
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.
Participant:
Presenter, Mary Jo Bitner.
Notes:
Description based on online resource; title from home page (viewed on July 15, 2016).
Contributor:
Bitner, Mary Jo, on-screen presenter.
ISBN:
1-4739-8852-7
OCLC:
1001693101
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