Services marketing.

Publication:

London, United Kingdom : SAGE Publications Ltd, 2016.

Series:

SAGE video experts.
SAGE video experts

Format/Description:

Video
1 online resource (1 video file (28 min., 29 sec.)) : sound, colour.

Subjects:

Service industries -- Marketing.

Form/Genre:

Nonfiction television programs.
Internet videos.

Language:

Closed-captions in English.

Summary:

Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.

Participant:

Presenter, Mary Jo Bitner.

Notes:

Description based on online resource; title from home page (viewed on July 15, 2016).

Contributor:

Bitner, Mary Jo, on-screen presenter.

ISBN:

1-4739-8852-7

OCLC:

1001693101

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