- London, United Kingdom : SAGE Publications Ltd, 2016.
- SAGE video experts.
SAGE video experts
1 online resource (1 video file (28 min., 29 sec.)) : sound, colour.
- Service industries -- Marketing.
- Nonfiction television programs.
- Closed-captions in English.
- Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.
- Presenter, Mary Jo Bitner.
- Description based on online resource; title from home page (viewed on July 15, 2016).
- Bitner, Mary Jo, on-screen presenter.
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