Franklin

McDonalds, sustainability, and promotions.

Publication:
Chicago, IL : American Marketing Association, 2012.
Format/Description:
Video
1 online resource (1 video file (7 min., 5 sec.)) : sound, colour.
Series:
AMA-TV.
AMA-TV
Status/Location:
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Details

Subjects:
McDonald's Corporation.
Branding (Marketing).
Form/Genre:
Nonfiction television programs.
Internet videos.
Language:
Closed-captions in English.
Summary:
AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.
Participant:
Presenters, Randell Mauricio, Eva Kovacs.
Notes:
Description based on online resource; title from home page (viewed on July 13, 2016).
Contributor:
Mauricio, Randell, on-screen presenter.
Kovacs, Eva, on-screen presenter.
ISBN:
1-4739-8636-2
OCLC:
1001600255