Marketing strategy and tourism.
- Chicago, IL : American Marketing Association, 2015.
1 online resource (1 video file (5 min., 12 sec.)) : sound, colour.
- Internet marketing.
- Nonfiction television programs.
- Closed-captions in English.
- AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.
- Presenters, Allison Talamantez, Dave Kerpen.
- Description based on online resource; title from home page (viewed on July 14, 2016).
- Talamantez, Allison, on-screen presenter.
Kerpen, Dave, on-screen presenter.
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