Franklin

The Order of presentation in persuasion / by Carl I. Hovland [and others].

Publication:
New Haven, Published for the Institute of Human Relations [by] Yale University Press, 1957.
Format/Description:
Book
x, 192 p. tables. 22 cm.
Series:
Yale studies in attitude and communication. v. 1.
Status/Location:
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Other records:
Subjects:
Persuasion (Psychology).
Persuasion (Rhetoric).
Notes:
Bibliography: p. 190-192.
Contributor:
Hovland, Carl Iver, 1912-
OCLC:
308349